Perception and atmosphere played an important role in the development of this completely new retail concept for Knutzen Wohnen in Germany. Atmospheric rooms where created by using a variety of trend directions. Each room has its own living concept and therefor it is developed and presented in its matching colours, fragrances, visuals, furniture and home accessories. The consumer can easily create and chose their products because we've highlighted the total amtosphere per room instead of only the indivual items.