Gaafgoed is a bimonthly glossy magazine for interior design professionals in the Benelux. The target audience – the readers of Gaafgoed – are entrepreneurs with better interior shops, stylists and (interior) architects. They early inform on trends and developments and do this also in collaboration with Studio Baan.

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Every 2 months Studio Baan made an article called “Proef de Sfeer”. The series “Proef de Sfeer” highlighted the latest trends in interior areas. This way the customer will experience the atmosphere of the currently existing trends. These 2 pages show the outlines of the trend spheres, which people can link their own properties to the latest trends.