Newtricious has teamed up with scientists and industrial partners to develop an enriched egg with a protective effect on the serious eye disorder Macula Degeneration. Age-related Macula Degeneratie (LMD) is a leading cause of visually impairment to people over the age of 55 years. LMD cannot be treaded well and eventually leads to blindness. In collaboration with Studio Baan, they developed a concept which plays an important role in the branding and the value of this product.